What is LinkedIn ?
LinkedIn is a modern way to introduce yourself to the professional world. A quick guide on how to reach out, make new connections, and more.


What is LinkedIn, exactly? LinkedIn is the most popular social platform for business professionals today. With over 800 million members, it's a great place to find job opportunities and create lasting connections.

Here's everything you need to know about getting started on LinkedIn, including tips on building up your profile, connecting with others, and finding ways to make the most of this platform for your professional growth.

What Is LinkedIn?

So, what is LinkedIn used for? LinkedIn is a social networking service that helps you connect with other people and build your professional network. It also lets you share your work history, job skills, and educational background with other professionals.

The site is free to use, but it also offers premium services that let you find a job or connect with people in specific industries or companies much faster. You can download an app on your phone to help you access the site while you're on the go.

LinkedIn was created in 2002 by Reid Hoffman and launched in 2003. But what is the purpose of LinkedIn? This social networking service targets people who work in business, technology, and other major professions where networking can be valuable for getting ahead at work or finding a new job. It differs from other social networking sites like Facebook and Twitter because it's intended specifically for professionals to network with each other.

LinkedIn members can create profiles with photos and videos to share with others. They can also create a list of skills that might help people looking for employees or contractors. LinkedIn's free service allows users to send messages to other members and share news articles of interest via their networks! But more on that later on.

Main Features of LinkedIn

It’s a powerful tool for job search and career building. But what is Linkedin good for? It enables you to build industry-specific connections, find new jobs and recruit the best employees. It can also serve as an online resume and portfolio, showcasing your skills, experience, projects, and achievements.

The following are the main features of LinkedIn.

Career Oriented Features

  • Find New Jobs: In addition to job postings and company information, LinkedIn allows you to search for employers by name or industry. You can also create a list of companies that interest you.
  • Post Your Resume: Linkedin allows you to post your resume and include your portfolio in your profile if you don't have one then use a help of resume writing service to get one. This is a good way for employers to learn about your skills and experience. But what if you need help with setting one up? We’ll answer this question later on by answering what is LinkedIn learning.
  • Set Up Your Company Page: Your company page needs to be just as professional looking as your own page, but it also has some additional features that you should explore.

Networking Features

  • View Your Network: What is an interesting view of LinkedIn in the context of networking? LinkedIn allows you to view all of your connections and their connections – people that you know as well as people who know you.
  • Send Messages: LinkedIn allows you to message anyone in your network or send invitations to connect with people you don't know yet but would like to add to your network.
  • Find People: What is the point of LinkedIn? People, of course! You can use LinkedIn's search features to find people based on their name, current employer, or location.
  • Join Groups: Users create groups for all kinds of purposes - and the group creator sets the rules for who has access to the group and how posts are shared among members. Group administrators can edit or delete any posts they deem inappropriate.
  • InMail Messaging: Members send messages using their accounts to others who may not be in their direct connections. Using the basic account, members can send messages only to people who have allowed them to contact them through Linkedin. Premium account holders can send messages to anyone on the site!

Exploring Features

  • Search: The search feature helps you find professionals you want to connect with based on their name or company name. For example, if you type "Jane Doe Marketing Manager at Google" into the search box, Linkedin will show profiles of people who match this description.
  • LinkedIn Learning: LinkedIn Learning program is a stream of valuable courses about relevant skills in the industry, such as building your profile from the ground up. You can explore different topics and earn LinkedIn certificates

LinkedIn provides its users with an opportunity to communicate, share content, search for connections and increase their visibility in the business world. But one question remains - how to get started with it?

How to Create a Profile on LinkedIn

It's really simple to set up an account and start using this platform as soon as possible. Here are some top tips that will help you answer “What is my LinkedIn profile?” for yourself!

First, sign up for an account at LinkedIn.com. Follow the instructions and fill out the appropriate information. You can choose your company or university - and you can also upload a professional-looking photo of yourself.

You need a professional headshot. This might seem obvious, but it's important to ensure that you have a decent photo of yourself that shows your face clearly, so potential contacts know who they're dealing with. What is the purpose of LinkedIn if no one can find you?

It's a good idea to have this picture taken professionally as you want people to see you as someone who values their image and will take care of their clients in the same way.

Type your profile information into the About section. This section is in the middle of your profile when you log in to LinkedIn. It's essential to fill out this information correctly because it will appear on your profile and help people decide whether they want to connect with you based on the information you provided.

Optimize your profile to stand out from the crowd. First, make sure all of the information on your LinkedIn profile is accurate and complete. Be sure to include every school you attended (in chronological order), work experience, volunteer experience, and publications. Include details such as languages you speak, job titles, location of employment, and dates of employment for each previous position.

Also, include any special certifications or licenses you possess.

Build your network. After you've created an impressive LinkedIn profile, it's time to get active on the site by connecting with others in your industry or field of study. You can do this by searching for specific people, posting updates about yourself, or joining relevant groups related to your work or interests.

Try the App. What is LinkedIn app? It can be used from your smartphone or tablet to send messages, search for jobs, read and post updates, view your newsfeed, and much more. So if you're a job seeker, professional, or business owner, you'll love this app!

Is Upgrading to a Premium LinkedIn Account Worth It?

The free version of LinkedIn is perfectly adequate for the average user, but it doesn't have many of the more advanced features available to premium members, such as:

  1. More Searches
    LinkedIn has 50 million members in over 200 countries. With more people on LinkedIn than any other professional networking site, it makes sense that searches would be a premium feature. If you're serious about connecting with people, you'll need to upgrade to get more searches each month.
  2. Unlimited InMail
    InMail is LinkedIn's messaging system that allows you to connect directly with anyone on LinkedIn. It's a great way to reach professionals who might not otherwise respond to your request for an introduction.
  3. Invitation Requests
    LinkedIn allows users to invite anyone in their network of connections to join their network as well.
  4. Additional Job Seeker Features
    If you're looking for a job, loads of extra features come with a premium account that can help you land your dream one. Not only do you have access to tailored job searches and targeted job postings, but LinkedIn will also let you know when recruiters are viewing your profile and let you accept or decline recruiter requests privately.
  5. See Who's Viewing Your Profile
    LinkedIn allows you to see who's viewed your profile; this feature comes in handy if you want to reach out to someone in particular without being too forward or intrusive. It's also good if there's someone who has been looking at your profile but not contacting you, so you can find out why they haven't been reaching out beyond viewing.

But Can You Reach Out Without Premium?

Of course, try Pulse! What is LinkedIn Pulse, you may ask? LinkedIn Pulse is a feature that allows you to publish and share content with your LinkedIn network. Content can be text, images, and blog posts about many different topics. The idea behind this is that you can share content with the network that goes beyond your profile and connections.

Key Points

The key to success on Linkedin is finding the right audience and delivering relevant and valuable content to them. Here’s a quick summary of how to get the best out of your LinkedIn experience:

  1. Sign up for an account
    It's free!
  2. Customize your profile
    This is important because employers will likely visit your page when considering you for employment. Don't forget a professional headshot!
  3. Connect with others
    There is no limit on how many connections you can have, so feel free to take advantage of this feature!
  4. Update your status regularly
    Post relevant information about the industry or job market, such as conferences and job postings.

Join the platform today and discover what is an interesting view on LinkedIn to you - and feel free to use this article as your guide in creating fulfilling and long-lasting business connections.

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